Cool Cats Alpha! New Details About the Macy’s Parade and Toys

This year, Cool Cats will showcase the power of Web3 at the Macy’s parade. After winning a vote to be the first NFT balloon in the prestigious Thanksgiving Parade, Cool Cats is set to make history later this year. Now, the latest ‘Town Hall’ has revealed some more details about the occasion. Read on to find out more!

image of a blue cool cats balloon for Macy's thanksgiving parade
The 97th edition of Macy’s Thanksgiving Day Parade will feature an NFT balloon

Cool Cat’s Feature in Macy’s Thanksgiving Parade

After winning the vote in the last day of voting, Cool Cats surpassed SupDucks to win the coveted Macy’s Parade NFT feature. So, the 97th edition of Macy’s Thanksgiving Day Parade will feature a Cool Cats balloon! Until now, we have not had any more information about the parade or balloon. However, a Town Hall has revealed that the balloon design has been finalised. Not only that, but Cool Cats toys will be coming to Macy’s stores in September! Maybe we can finally get our hands on the sought-after Chugs plush toy.

The Push Towards Mass Adoption

As more brands move in to Web3, we can’t wait to see what Cool Cats does for mass adoption. More than 3 million people attend the parade each year. Moreover, over 44 million spectators watch the parade on TV. So, with all eyes on the parade, tens of millions of viewers will see Cool Cats flying high. With Cool Cats focusing on their new strategic direction, IP, and branding, the parade will go a long way to solidify their spot as a Web3 native global brand. We can expect to have more information in June.

All investment/financial opinions expressed by are not recommendations.

This article is educational material.

As always, make your own research prior to making any kind of investment.


Koko is a writer originally from Wales, now living in Australia. Koko is inspired by the creativity and innovation of Web3, and has previously worked within NFT born brands. With passions lying in both creativity and mental-wellness, Koko is also a qualified Therapist, and is captivated by the space between which self-love and creativity meet.

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