Tools and resources: Getting started with Google Analytics 4

Online News

A collection of all the tools and resources we’ve mentioned in our GA4 series, plus a few extra. We’ll be adding to it in the future.

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra.

Online News Key articles by Google support

  • Release Notes for GA4 
  • Make the switch to GA4
  • Introduction to Google Analytics 4

Online News Universal Tag Manager tools

  • Google Analytics URL Builder — create a UTM tag on the page you are on
  • UTM IO — Google Analytics URL Builder to bulk create UTM tags

Google Tag Manager help

For WordPress

  • Measure School — GTM for WordPress Plugin
  • MonsterInsights — GTM Plugin for WordPress

Using GTM with other CMS 

Data Layer Building — Tracking the right clicks

  • GTM Variable Builder
  • Trigger Guide for GTM

Tag analysis — what’s firing on my site?

  • Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. 
  • Data Slayer is a Chrome extension for debugging and testing tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.
  • Using Meta Pixel with GTM
  • How to add schema in GTM

Templates to use to map commerce to GA4

Online News Consent Management Platforms with resources about Google’s Consent Mode

  • Cookie Script 
  • Cookie Pro
  • Cookie Information

Online News ‘How to’ helpers

  • 3 ways to do segmentation in Google Analytics 4
  • How to make a Google Analytics 4 custom report in :30 seconds
  • 11 steps to setting up a successful GA4 property
  • How to make a GA4 landing page report in 10 easy steps
  • Using Google Analytics 4 integrations for insights and media activations

Get MarTech! Daily. Free. In your inbox.

An ongoing series

  1. Redefine success
  2. Setting up goals
  3. Setting up your website
  4. Data-driven attribution
  5. Customized insights
  6. Events and Conversions
  7. UTM tagging
  8. GA4 Setup Assistant part 1
  9. GA4 Setup Assistant part 2

About The Author

Online News Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Read More

Share on Google Plus
    Blogger Comment
    Facebook Comment


Post a Comment